The agency building
marketing dominating brands
FOR WOMEN WHO DEMAND MORE
Business takes vision. You’ve got that. Branding takes strategy. We’re here to empower you every step of the way.
There are 114% more female entrepreneurs than there were 20 years ago, and an astounding 12.3 million in the US alone. We’re on a mission to elevate women-owned businesses with powerful branding and websites that convert so you can focus on continuing to make a difference. As a female founded and female led team, you’ll feel right at home.
75+
Happy clients
25+
Years team experience
3+
Years in business
FOUNDER & CREATIVE DIRECTOR
Cassie Hanuscak
For more than fifteen years, I’ve had the pleasure of working with a diverse set of clients ranging from start-ups to non-profits to large corporations. I’ve experienced the in-depth process of developing high profile brands from start to finish and maintaining those brands over a decade of evolution within the industry.
As Founding Creative Director of Caslyn Branding & Design, it is my goal to focus on strategic brand and web design services that connects with your ideal customers and catapults your business to the next level.
Details matter, and I pay attention to those details. Successful design should always have a unique approach and an intentional strategy. We always start with WHY.
When I’m not designing, you can typically find me studying the latest psychology (woo included), in my kayak out chasing waterfalls, or planning my next trip abroad. It’s a goal to see all seven wonders of the world! I currently live in Woodstock, Georgia, with my young son and two dogs.
BUT THIS ISN’T ABOUT MY BRAND STORY,
it's about yours...
"Cassie's eye for design, thoughtfulness and attention to detail make her a true rarity: a creative and talented designer who gets things done right, delivers at the time you want it, and makes it even better than what you need."
– CHRISSIE BUCHANAN
5-Step Big Brand Method™
More than a plan. Well beyond a logo.
An impactful, custom brand blueprint to catapult your business to the next level.
KNOW WHO YOU ARE
Branding is first and foremost defining who you are as a company. Marketing is telling people who you are. Your marketing efforts will not be successful until you’ve built a strong brand foundation.
Understanding who you are and why you do what you do will help you develop your messaging including your brand mission or purpose.
KNOW YOUR AUDIENCE AND THEIR STORY
Get to know your audience! If you are speaking to everyone, you are speaking to no one. What are their unique problems and challenges and how can you empathize?
KNOW YOUR COMPETITION
What makes you different than your competitors? Better is not different, it is just more of the same. Trustworthy should be everyone’s baseline. Why should your audience choose YOU? Find what matters to you and what matters to your audience, differentiate yourself from your competition, and you’ve found your brand magic.
ACHIEVE ALIGNMENT
There is a psychology to design. Color, typography, and symbols all have meaning.
Your brand messaging and visual graphics should be in alignment with your brand strategy and target audience. Having a consistent voice and tone is just as important as the visuals you use to create a consistent brand presence.
BUILD BRAND AWARENESS
You are ready to start marketing your brand! Consistency is key. Create a consistent brand presence with a brand style guide you can easily reference as you begin building brand awareness.
Timeless Branding
& High Quality Design
An intentional, strategic brand is 3.5 times more likely to enjoy magnetic brand visibility. Don’t waste any more time or money on marketing that doesn’t captivate those perfect-for-you clients. Fuel the growth of your business, get seen, get heard, and get paid.
ONE
Book a Call
Get started by booking a free discovery call. We will review where you are and discuss where you want to be.
TWO
Strategy & Design
We create a personalized brand strategy and design a visual direction that is in alignment with your messaging, clients, and goals.
THREE
Grow Your Brand
Watch your business grow with a clear brand strategy & visually consistent message that will be recognized & trusted by your loyal audience.
ONE
Book a Call
Get started by booking a free discovery call. We will review where you are and discuss where you want to be.
TWO
Strategy & Design
We create a personalized brand strategy and design a visual direction that is in alignment with your messaging, clients, and goals.
THREE
Grow Your Brand
Watch your business grow with a clear brand strategy & visually consistent message that will be recognized & trusted by your loyal audience.
